Amazon Interview 2025 – 400 Free Practice Questions to Pass the Exam

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How does Amazon define “Customer Obsession”?

By prioritizing profits over customer needs

By placing the customer at the center of everything and working backwards

Amazon defines "Customer Obsession" as placing the customer at the center of everything and working backwards from their needs. This approach emphasizes the importance of understanding and anticipating customer desires and expectations, which leads to innovation and improvements in products and services. By starting with the customer and working backwards, Amazon ensures that its offerings genuinely solve problems and enhance the customer experience. This principle is deeply embedded in Amazon's culture and decision-making processes, guiding teams to prioritize customer satisfaction in all aspects of the business.

This focus on the customer contrasts sharply with approaches that prioritize profits or minimize engagement. By actively seeking to understand and address customer needs, Amazon fosters loyalty and trust, which are essential for long-term success in a competitive market.

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By responding to customer complaints passively

By minimizing customer interaction to streamline processes

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